The Indian government annually observes National Tourism Day on January 25th to celebrate the diverse landscapes of the country. This year (2024), the commemoration centres around the theme 'Sustainable Journeys, Timeless Memories,' emphasising responsible and eco-friendly travel. In addition to promoting well-known tourist destinations, the day is also dedicated to preserving India's rich cultural heritage. It also pays homage to the significant contributions of countless professionals in the travel and tourism sector. The event underscores the significance of adopting responsible tourism practices that positively impact local communities.