'Yalla Kerala' Campaign Launched to Lure Arab Travellers
Published in Newsletter Issue No. 289 - September 2017
In its bid to draw Arab tourists to the State, Kerala Tourism has launched a 'Yalla Kerala' (Yalla in Arabic means let’s go) campaign in important West Asian markets. The campaign highlighting the proximity to the State is aimed at attracting the travellers from the emerging markets of the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman. Airport translites showcasing the rich natural attractions of the State have been set up in the airports of Dubai and Saudi Arabia. In addition to this, in-flight and travel magazines, and the media in Dubai and Saudi Arabia are being used to attract tourists under 'Yalla Kerala'.
