Internationally Kerala is known as a
clean and hygienic destination. In a bid to retain the State's glory the
Department of Tourism has started a new programme to ensure timely cleaning
works at destinations. Clean Destination; the programme was officially launched
by the Chief minister Mr. Oomman Chandy at the Kozhikode beach in Kozhikode
district. The unique feature of the programme is that it is executed with the
participation of Kudumbasree units in the state, which is by nature a group
initiative by the women folk. 
The
Chief Minister in his address said that the cultural heritage of the State would
be given prominence while envisaging tourism development programmes. Tourism
development works under the Chief Minister's hundred days action plan programme
is progressing, the Tourism Minister Mr. K. C. Venugopal said.
Clean
destination is taken up under the scheme for developing infrastructure
facilities at tourist destinations. Rs. 2 million has been allocated for the
programme this year and the Department plans to raise the amount to the tune of
Rs. 10 million next year. The Kerala Tourism and Kudumbasree would jointly
conduct training classes on ecofriendly practices and hygiene to the women
volunteers. Kudumbasree has been handed over the cleaning works at the
identified destinations.
In the first phase, destinations /
infrastructure facilities from all fourteen districts of Kerala would be
selected. The following are the destinations / infrastructure facilities for the
first phase: East Fort, Fort area, Gandhi Park, Thampanoor bus stand
(Thiruvananthapuram); Boat jetty and bus stand areas (Kollam, Alappuzha);
Aranmula (Pathanamthitta); Kumarakom (Kottayam); Munnar, Kumily (Idukki); Fort
Kochi (Ernakulam); Thekkinkadu Maidan and Round (Thrissur); Malampuzha Garden,
Bus stand (Palakkad); Padinjarekara beach (Malappuram); Kappad beach, Kozhikode
beach (Kozhikode); Pookot lake (Wayanad); Muzhappilangad beach (Kannur); Bekal
Fort and Bekal beach (Kasaragod).
In the second phase, the District
Tourism Promotion Councils (DTPC's) would be entrusted the job of executing the
project with the participation of Kudumbasree and other non- governmental
organizations.