Tourism News

Ente Nadu Meet for Tourism Development

Published in Newsletter Issue No. 183 - 01-Nov-2008

Kerala Tourism is all set to organize “Ente Nadu” (My Land), a conference meant to ensure the active participation of Non Resident Keralites in the tourism development of the state. The conference, which is scheduled on December 23 and 24, 2008, will be held at Kochi, informed Mr. Kodiyeri Balakrishnan, Minister for Tourism. Non Resident Keralites have contributed enormously towards the economic development of the state, and the same is expected of them from the tourism perspective as well, he informed. "Having played a key role in spreading the social and cultural heritage of our state around the world, we now look forward to the whole-hearted support of the NRKs in helping us script Kerala Tourism's success story," the Minister said.

Kerala Tourism has chalked out a programme called Malayalee Tourism Brand Ambassador Programme, which will provide on-line opportunities for NRKs to earn special privileges and incentives for motivating people to visit Kerala. They will also be given investment opportunities in the fast-growing tourism sector of Kerala. The active participation of the 3.5 million odd Keralites will be sought toward this end, the minister added.

The conference is jointly organized by the Departments of Tourism and Industries. Presentations by Kerala Tourism, other government bodies, interactive sessions, project partnership and the announcing of the NRK Tourism support cell will be the major events of the conference. Tourism Resorts Kerala Ltd, a Government of Kerala Undertaking, has been appointed as the nodal agency for conducting the event. For more details, log onto: www.keralatourism.org/nrkmeet