Kerala
Tourism has tied up with Mahindra Holidays and Resorts Ltd. to market and promote
homestays in the state globally. Dr. Venu V., Secretary, Kerala Tourism has
said that the innovative agreement would provide an efficient solution for the
burgeoning accommodation needs in the tourism sector while also ensuring the
participation of the local community. Kerala Homestays would be marketed, rated
and branded overseas through the portal www.mahindrahomestays.com
as an experiential holiday product that offers an authentic taste of traditional
hospitality. The immediate focus would be on the United Kingdom which has proved
to be a key-market for Kerala.
This initiative would
bring more than 350 classified but scattered homestays in Kerala under a single
platform. According to Kerala Tourism Director M. Sivasankar, the agreement
will be a successful move towards wooing the alert, independent traveler in
search of experiential holidays.
