Many
are the traditional marvels of Kerala, which without fail have captivated the
minds of its visitors. And the earnest efforts of a voluntary organization called
‘Kara’ (meaning brocade) is all set to transform the handloom sector
of Kerala more attractive than before. Associating with the members of the weaving
community across Kerala, especially the independent groups, the focus of Kara
is on creating excellent handmade home furnishing material.
The endeavor by Kara gains significance in the backdrop of many traditional
skills of Kerala, especially those in the field of handicrafts and handloom
losing their way, due to lack of patronization, new concepts and market reach.
Drawing the attention of people leading modern trends in lifestyle towards practices
with an indelible mark of traditional Kerala is another of Kara’s objectives
through this venture. Towels, cushion covers and curtains are the main products
of Kara. The group is spearheaded by noted film personality and social activist
Ms. Revathy, social scientist and anthropologist Ms. Indu Menon, packaging and
product expert Ms. Suryakala Satish and Ms. B. Sreedevi an expert in Kerala
handloom fabric and technique. For more details, log on to www.karaweaves.com
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