KERALA TOURISM NEWSLETTER
Volvo Race 2008 Marketing Rights for Sports 18
Sports 18, a premier sports management service provider, has bagged the marketing rights of India?s Stopover point, Kochi, in the Volvo Ocean Race. A division of Network 18, India?s leading media conglomerate, Sports 18 will associate with Screenery Media Private Limited to provide outdoor marketing to the prestigious event.
The Kochi Stopover, organized jointly by Kerala Tourism and Cochin Port Trust is expected to highlight the tourism potential of Kochi. Dr. Venu, V., Secretary, Kerala Tourism, termed the event as a landmark which will bring Kerala into international spotlight. He also expected that the event will be an opportunity to showcase the rich water bodies of Kerala to the international attention.
Volvo Ocean Race, the premier yacht race of the world, will start from Alicante in Spain on October 4, 2008. The yachts will cover 39,000 nautical miles and stop at eleven ports, during a period of nine months. The Kochi Stopover is from December 3 to 13, 2008.
