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Launching the Continuous Tourist Survey (CTS) of Kerala Tourism recently in Thiruvananthapuram, the Minister for Tourism, Mr. Kodiyeri Balakrishnan said that facts and figures that emerge from CTS would be of significance when it comes to implementing projects that would accelerate the growth of tourism in Kerala.
CTS would be conducted over a period of three years with survey reports generated periodically and evaluated by Kerala Tourism for giving shape to marketing strategies and also for introducing new and rewarding projects. The questionnaire prepared for the survey would probe different aspects from visitors’ point of view and would touch upon aspects pertaining to purpose of visit, number of days spent, opinion on infrastructure and others that would throw more light on the status of tourism industry in Kerala at a given period of time.
Responding to the launch of CTS, the Secretary for Kerala Tourism, Dr. Venu V., said: “We believe that the data obtained through CTS would provide greater clarity with regard to the functional side of the tourism industry in Kerala, enabling Kerala Tourism to come up with timely interventions in the form of new policies, marketing strategies and innovations in the tourism sector.”
“It is one of those highly effective means to assimilate vital tourism related data in Kerala. We at Kerala Tourism are keenly looking forward to the findings that would emerge through CTS in the next three years,” said Director of Kerala Tourism, Mr.M.Sivasankar.
The first phase of CTS would be carried out during 2009-2012.
