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The captivating vistas and lifestyle of Kerala overwhelmed the publishers of Vogue. And the result!? Twenty dedicated pages featuring Kerala’s breathtaking landscapes as backdrops are featured in the June issue of the world’s leading style magazine – Vogue.
As part of Vogue’s ‘Indian Summer’ shoot, the female model of Vogue had the backwaters and paddy fields of Kerala in the backdrop for the pictures. The situations were selected as the most ideal settings for promoting this season’s white cotton designs.
Shot by well-known French photographer Mr. Patrick Demarchelier, the photo sessions attempted to bring out the exotic elements of warm, spice-infused colours in a laid back style. The photo shoot took place at some of the prime attractions of Kerala that included the iconic Chinese fishing nets, the popular combination of houseboat and backwater and with local women in sarees in a paddy field adding to the ethnic flavour. Local children too feature in the magazine’s space for Kerala. School children from St Michael’s HSS Vaikkom appear in a double spread, unveiling their own fashion signature with highlight on effortless dressing.
Sharing his thoughts on Vogue’s photo shoot in Kerala, the Secretary for Kerala Tourism, Dr. Venu V., said that Vogue’s effort has truly done justice to the beauty and majesty of the land. A fashion shoot in an exotic setting is of importance. It’s the same importance that travelers taking vacation photos feel chronicling themselves in a foreign place or chronicling themselves next to a celebrity, he added.
Vogue is considered the world's most important and influential style magazine, and is published in 21 countries. Vogue UK is published ten times a year and has a readership of 1 million.
The UK is Kerala’s largest source market with 141,147 tourist arrivals from the country in 2008. This is a 23.5% market share of total international arrivals to Kerala. 598,929 foreign tourists visited Kerala in 2008.
