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Kerala Tourism received PATA Gold at the PATA Travel Mart 2009 which was held recently in Hangzhou, China. The Gold Award for ‘Marketing î º Secondary Government Destination’ category was for Kerala’s entry ‘Dream Season in God’s Own Country,’ which was judged the best from amongst 236 entries worldwide.
Conceptualized and executed by Stark Communications, the ‘Dream Season’ campaign objective was to convert the traditional off season in Kerala into a season of opportunity for domestic travelers. It positioned Kerala as a year-round affordable and inviting destination. This is what the judging panel had to say: “Not easy to find a solution to counter seasonality. The concept of a dream season is brilliant. The dream season campaign is terrific.â€
Director of Kerala Tourism, Mr. M. Sivasankar received the PATA Gold award on behalf of the state. Also in Hangzhou for the Travel Mart were representatives from CGH Earth, Travancore Heritage, Thomas Holidays and Somatheeram Ayurvedic Beach Resort, who were part of the Kerala Tourism pavilion.
PATA Travel Mart is Asia Pacific’s most important and influential travel and tourism industry networking and contracting event. More than 1,000 delegates and media attended this year’s PATA Travel Mart (including 591 Sellers from 38 destinations and 305 Buyers from 51 source markets).
