Kerala Tourism Partnership Meet, KTPM, Newsbytes, Newsletter, India

KERALA TOURISM NEWSLETTER

ISSUE: 198

FEBRUARY 2010

Kerala Tourism Partnership Meet

In order to make Kerala more appealing to domestic tourists, Kerala Tourism launched a three-month campaign, targeting different states of India. This campaign was inspired by the encouraging response from domestic tourists to the services and products of Kerala Tourism in 2009. The campaign was recently kicked off with the Kerala Tourism Partnership Meet (KTPM) in Chandigarh on February 1, 2010. The campaign would have eleven road shows held in various states till April 2010, specifically aimed at domestic travellers.

As a part of the campaign, partnership meetings will be held during which tourist destinations in Kerala will be showcased along with services and products. These meetings will be organised in major cities of India, which would allow stakeholders in the tourism industry to strike business deals with the local market. Screening of films on destinations, presentations on tourism products, media interaction and staging of cultural programmes will be part of this campaign.

Organized by Kerala Tourism, the partnership meets would have the participation of hoteliers, tour operators, home stay promoters and owners of ayurvedic centres in Kerala. For the schedule of the partnership meetings in major cities visit http://www.keralatourism.org/roadshow/sellers.html.