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A visual campaign projecting Kerala as a destination from the perspective of the experience seeking discerning traveller was launched worldwide. A three-minute promotional movie, titled Your Moment is Waiting encapsulates some very different experiences from Kerala and rendered through outstanding visual excellence has literally become the talk of the town. The film received accolades from a select celebrity audience at the Saatchi Gallery in London on September 21, where the world premiere was organized. To many of them, the movie conveyed a special meaning of Kerala.
These were the reactions of some of the celebrity guests after seeing the premier of the film:
"Kerala is a dream place," said Drogba, the Chelsea striker from Ivory Coast.
"It's a great film. There is magic in it. Now I feel I have to go back to Kerala to discover it again", said Malayalam cine star Mohan Lal.
"It is one place I am going to add to the list of destinations to visit before I die," said the London-born and Nigerian origin Ohuruogu, who clocked 49.61 seconds to win the 400 m at the 2008 Beijing Olympics.
Gary Linekar, who won the Golden Boot at the 1986 Mexico World Cup, said his model-presenter wife Daniele has been persuading him to visit Kerala. "It's a place you want to go," said Linekar, now a soccer commentator.
Others among the celebrities who were part of the gathering at the Saatchi Gallery were Rolling Stones lead singer Mick Jagger's daughter Jade Jagger, a former model and jewellery designer; British actor Bill Nighy, who plays the role of Minister for Magic Rufus Scrimgeour in Harry Potter and the Deathly Hallows; former Duran Duran band member Simon Le Bon; British MP Keith Vas and Slumdog Millionnaire actor Dev Patel.
According to Secretary, Kerala Tourism, Dr. Venu V., who was present on the occasion: "Pretty pictures don't make a destination, but experiences. We are reaching out to our global target audience of experience seekers. We know that the film will resonate and influence how they think about Kerala as a holiday destination."
Mr. M. Sivasankar, Director, Kerala Tourism, summed up the essence of the film in the following manner: "Something in Kerala appeals to the visitors. Many people who have come to the state have reported a self-discovering experience."
Scripted by Stark Communications, the brand agency for Kerala Tourism and directed by renowned Indian ad film director Prakash Varma, the promo film Your Moment Is Waiting, will be shown in cinemas across the U.K. where the movie Eat, Pray and Love is being shown. The ad film will also be telecast on CNN-Europe, reaching out to audiences in key source markets like Germany, France, Italy, Spain, the Netherlands, Switzerland and Belgium.
Click here to watch the movie
