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Kerala Tourism has won the prestigious CNBC Awaaz Travel Award for the 'best tourism board' in the country for 2011.
"It is yet another proud moment for Kerala Tourism and an acknowledgement the initiatives by the department to promote Kerala farther and wider as an international destination with world-class infrastructure facilities," said Mr. A. P. Anilkumar, Minister for Tourism, Kerala.
"Such national recognitions spur us to chalk out bolder initiatives and measures to pitch 'God's Own Country' as a world-class destination," said Ms. Rani George, Director, Kerala Tourism.
"This award is special as it reflects the sentiments of the travel industry in general and the consumers in particular. By winning the award again, Kerala has once again proved how it is dear to the domestic travellers," said Mr. Rathan Kelkar, Additional Director, Kerala Tourism, after receiving the award from Mr. Subodh Kant Sahay, Union Minister for Tourism at a function held in New Delhi.
The winner was selected on the basis of a pan-India study by Nielsen Company across 12 cities with respondents voting for their choice of travel services. Kerala Tourism is winning this award for the second consecutive time.