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Kerala Tourism has won the award for the best international stand at the FITUR International Tourism Fair held in Madrid, Spain. The stand was designed to reflect the backwaters of Kerala, which caught the attention of lots of visitors. It is for the first time that an Indian destination has been awarded with this prestigious honour at FITUR, the second largest tourism exhibition in the world.
The award was given on the basis of the stand's design, materials used and its overall attraction to visitors. The Kerala stand besides projecting the beauty of the backwaters also used eco-friendly traditional equipment like Chinese fishing nets, country boats and lanterns to highlight the rural charm of Kerala.
"We are overwhelmed by the response received at the fair. The simple, yet classy stand was a major crowd-puller and gave the Spanish trade an endearing taste of God's Own Country," said Mr. M. Sivasankar, Director, Kerala Tourism.
Kerala Tourism regularly participates in major international trade and tourism fairs around the world to promote Kerala as an attractive tourist destination. And for Kerala, Spain is one of the emerging markets for Kerala Tourism.
