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Kerala Tourism has bagged four prestigious awards at the Pacific Asia Travel Association (PATA) Awards 2011, for outstanding achievements in tourism. By winning three gold awards, Kerala Tourism marks it as the largest hauls ever by a state in the history of PATA awards.
The new tourism campaign movie 'Your moment is Waiting' has bagged three PATA Gold awards in Marketing-Secondary Government Destination, Marketing Media-Travel Advertisement Broadcast Media and Marketing, Media-Public Relations categories. And the fourth one has been in the environment category for state’s 'responsible tourism' programmes at Kumarakom, Kottayam.
"The three awards for the film signify the creative edge, which our marketing campaigns have been acclaimed for. But this is the first time that Kerala has won four international awards of significance. We are very proud of it," said Mr. Kodiyeri Balakrishnan, Tourism Minister. This grand recognition has put an even greater responsibility for Kerala Tourism to ensure that the achievements of Responsible Tourism at Kumarakom will be sustained and taken to the next level to create a replicable model in tourism practices, said the Minister.
"This is an unprecedented honour. It is recognition of the hard work put in by Kerala Tourism, its department, associates and agencies in managing the Kerala brand and devising an innovative marketing strategy," said Dr. Venu V., Secretary, Kerala Tourism.
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"It is a remarkable achievement for Kerala and its tourism industry," said Mr. M. Sivasankar, Director, Kerala Tourism.Â
This year PATA has announced four grand and 22 gold awards. CGH Earth, a resort chain, has also bagged the PATA gold award in the Corporate Environmental Programme category for best eco-friendly practice. The three-minute film 'Your Moment is Waiting'was conceived by Stark Communications.
The PATA Gold Awards are considered to be the leading international award honouring industry stakeholders who have made outstanding contributions to the development and promotion of travel and tourism across the Asia Pacific region.
