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Kerala Tourism, a pioneer in using information technology with innovative products recently launched a fresh set of mobile-based services and IT-based projects to make the journey to God's Own Country hassle-free and more pleasing. Mr. A. P. Anilkumar, Minister for Tourism, Kerala, unveiled the new products viz. mobile website (m.keralatourism.org), WAP guide applications and Bluetooth kiosks for the visitors. This is the latest offer from the e-workshop of Kerala Tourism that has won the national tourism award for its official website - www.keralatourism.org five times in the last decade, in recognition of its IT-enabled services.
"The world is making a transition from web-based tools to that of smartphone. Kerala Tourism is hence making another ground-breaking move with this new array of mobile products to seize the growing opportunity and stay put a notch above other competitors. For the tourists travelling to Kerala, these products will prove to be their e-Guardians by giving comprehensive support and protective cover, rather than being just e-guides," said the tourism minister after launching the products.
"The visitors who are connected to their smartphones and mobile apps will be able to explore the destinations in the State without external support, but by using these unique products which will provide a wide range of features like tour planner, updates, guidance, destination details," said Mr. Suman Billa, Secretary, Kerala Tourism.
"Besides these tools, the Tourism Department is setting up Bluetooth kiosks matching with international standards at key places like international airports within the state to help tourists coming to the State," said Ms. Rani George, Director, Kerala Tourism.
