KERALA TOURISM NEWSLETTER
Kerala now a grand tour package
The successful completion of the 5th edition of Grand Kerala Shopping Festival (GKSF) once again reaffirmed the status of Kerala as a destination with a grand tour package; for domestic as well as foreign tourists. Popular as 'God's Own Country', the state has over the years emerged as a favourite tourist destination for travelers from around the world. Its immaculate beaches, serene hill stations, enchanting backwaters and the healing touch of Ayurveda; all contributed towards this recognition. And it now has one more reason - shopping - that has further enhanced the status of Kerala as a travel destination of repute.
Started in 2007, the Grand Kerala Shopping Festival (GKSF) is the signature shopping festival of Kerala. The festival aims at developing Kerala as an international shopping destination and also to attain a brand name in shopping.
"Tourists always came here for the experience. Now we are giving them a complete package that includes shopping, which make the state a complete tourist destination," said Mr. Rathan Kelkar, Director, GKSF.
To make GKSF a shopping brand, this year big-ticket promotions were implemented within and outside the state. "The intention of GKSF initially was to create a brand within Kerala. Now that it has been done, we are consciously going outside the state. It's all about shopping and winning prizes this time," said the Director, GKSF.
For the promotion of GKSF this year, media played a big role. Advertisements were given through radio, print and visual media. GKSF had tie-ups with Google, social networking sites and the sites of event sponsors. There were discounts, special offers like 100 per cent VAT refund on shopping, lucky draws and prizes that included gold up to 101 kg and free/discounted air tickets.
