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Tapping to explore the potential of social media in the promotion of tourist destinations, Kerala Tourism recently organized two workshops in association with Facebook. Named as ‘Travel Goes Social’ the workshop and the social media campaign were conducted in the cities of Thiruvananthapuram and Kochi.
The workshop at Thiruvananthapuram started with a talk on ‘IT-enabling travel, tourism, and logistics’ by IT expert Mr. Anand Parthasarathy. This was followed by lectures on ‘How to use Facebook in travel industry’ by Mr. Sachin Rao, head of small and medium business, Facebook (India) and Ms. Esme Lean, Facebook advertising specialist.
The programme at Kochi focused on the theme ‘Travel and tourism: leveraging social media and information technology.’
