Tourism News

Kerala wins 'Tourism's Oscar'

Published in Newsletter Issue No. 236 - April 2013

Riding on its latest campaign theme of Ayurveda, the Kerala Tourism has won yet another international laurel, silver prize again at the ITB Golden City Gate Awards that are billed as Oscars of tourism.

Kerala Tourism picked up the Das Goldene Stattdor (Golden City Gate) award in the print campaign category for its ongoing Ayurveda campaign. The awards, given every year at the prestigious ITB Berlin fair, are considered to be the ultimate recognition for tourism communications.

Mr. A.P. Anilkumar, Minister for Tourism, Kerala, who was heading the State delegation to the fair, and Mr. Suman Billa, Secretary, Kerala Tourism received the award.

This is the fifth time in the last decade that Kerala is netting an award at Berlin. Last year also, Kerala had won the same award for its video campaign, 'Your Moment is Waiting.'

"It is another big endorsement to Kerala Tourism's marketing initiatives that have played a pivotal role over the years to catapult Kerala as a must-see destination in the world," said Mr. A.P. Anilkumar, Minister for Tourism, Kerala.

"The award is an acknowledgement to our attempts to provide a glimpse of our rich Ayurveda traditions before the world. It means that we are successful in our campaign to show the world that Kerala is also a destination for wellness, along with its pristine beauty," felt Mr. Suman Billa, Secretary, Kerala Tourism.

The campaign was conceived and carried out by Stark Communications, the creative partner of Kerala Tourism. The awards that recognize the best creative works in the global tourism industry were adjudged by 45 independent expert jurors from the industry.