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Passengers on the new Mumbai Metro can now get close to ‘God’s Own Country’. Making this possible is the ‘Kerala Green Express’ running on the network under a branding agreement with Kerala Tourism.
“We are proud to be associated with Mumbai's new metro network. We are happy to be the first destination in India to promote tourism through the metro in the country’s commercial capital,” said Mr. A. P. Anilkumar, Minister for Tourism.
Kerala has become the first destination in the country to be associated with the Mumbai Metro network. All four coaches of the train running on the Mumbai Metro’s Versova-Ghatkopar corridor will have images showing the natural beauty of Kerala on the outside and inside.
“With a great number of people using the Mumbai Metro every day, our association with the network will bring us close to the travellers of the cosmopolitan city,” said Mr. Suman Billa, Secretary, Kerala Tourism.
The branding on wall panels and wall strips of the coaches carry messages such as ‘One of the 10 Paradises in the World’, a reference to the accolade bestowed on Kerala by the National Geographic Traveller.
