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It was the fourth occasion for Kerala Tourism at the IFTM Top Resa 2014, which had the Kerala pavilion set up on theme of Culture. The event is a well-known B2B exhibition for the travel and tourism industry. This time around the Kerala Tourism delegation, comprising three co-exhibitors - Abad Hotels and Resorts, Poovar Island Resort and Joy’s Resorts & Hotels - had to their disposal an 18 sq m stand for showcasing and communicating the travel attractions of Kerala.
The Kerala delegation to Top Resa 2014 was led by Mr. Suman Billa, Secretary, Kerala Tourism. India's Ambassador to France Mr. Arun Kumar Singh visited the Kerala stand and offered his support to Kerala's marketing activities in France.
