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Kerala Tourism made a successful entry into the South East Asia market with it’s first-ever roadshow in Malaysia, which drew an enthusiastic response. The well-attended roadshow in Malaysia, held in Kuala Lumpur, presented a peep into the various tourism attractions in Kerala, to an excited audience that included several high-profile representatives of Malaysia’s influential tourism sector.
Attended by as many as 14 trade partners from Kerala, the roadshow was an opportunity for the State’s tourism sector representatives to interact for the first time with their Malaysian counterparts.
“The response to our first roadshow in Malaysia has been tremendous. Malaysia, which has a very large Indian diaspora, is an important market for Kerala. The highly discerning travellers from this country are going to be a major addition to the rapidly increasing foreign tourist arrivals to our State,” said Mr. P. I. Sheik Pareeth, Director, Kerala Tourism who led the Kerala contingent to Malaysia.
The Malaysian business community evinced keen interest in the tourism products offered by Kerala. There were 42 leading travel agents among the 67 business representatives, who attended the Kerala Tourism roadshow. Kerala has been seeing a substantial increase in tourist arrivals from Malaysia. In 2013, 24,237 Malaysians visited Kerala, which is a rise of 43.24 per cent over the previous year.
