Visits since 1 Apr 2024
6,205,297
Visits since 1 Jan 2007 48,066,886
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Kerala Tourism has won hearts across Australia and New Zealand with the phenomenal success of the roadshows it hosted there recently.
“Both Australia and New Zealand represent a vast market for Kerala because of the high percentage of its residents willing to travel and experience new destinations across the world. Kerala is a perfect holiday destination for them. These roadshows evoked a great deal of interest among the local travel and tour industry and media. That is a good sign for our tourism industry,” said Mr. Suman Billa, Secretary, Kerala Tourism, who led the delegation comprising industry representatives from the State.
Kerala Tourism’s visa-on-arrival facility for the citizens of New Zealand added strength to the promotional campaign in Auckland. Both nations are fast-growing markets for Kerala Tourism with the number of visitors to Kerala from Australia and New Zealand rising up by 60% and 68% respectively in the last four years.
A grand prize given to one lucky winner in each of the cities was another highlight of the road-shows. Winners from Sydney, Melbourne and Auckland, each won a seven-night trip for two to Kerala.
