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Buoyed by the success of its pioneering initiatives, Kerala Tourism has taken yet another leap by extending its frontiers to Sri Lanka and forming a new tourism circuit with the island country.
“Mr. Navin Dissanayak, Minister of Tourism and Sports, Sri Lanka, has applauded Kerala's growth in tourism and expressed his interest in joining hands with us for developing tourism circuits and joint promotions,” said Mr. A. P. Anilkumar, Minister for Tourism, Kerala.
The minister, along with Mr. G. Kamala Vardhana Rao, Secretary, Kerala Tourism, Mr. P. I. Sheik Pareeth, Director, Kerala Tourism and Mr. Ali Asghar Pasha, Managing Director, Kerala Tourism Development Corporation (KTDC), had been to Sri Lanka for a two-day visit to hold discussions with the Sri Lankan tourism officials.
According to Mr. A. P. Anilkumar, Kerala is looking forward to develop circuits that link tourism destinations in Kerala and Sri Lanka with support from the Central government.
“The Sri Lankan team was appreciative of the high standards of Ayurveda treatment in Kerala. A high-level delegation from Sri Lankan Tourism will visit Kerala shortly for further deliberations in the identified tourism destinations and finalize steps for cooperation,” said Mr. G. Kamala Vardhana Rao, Secretary, Kerala Tourism.
Joint promotional activities will be conducted by Kerala and Sri Lanka to target travellers from big source markets like China, Germany and Russia. This will help bring more tourists to both these places.
“Tourist cruises linking Colombo and Kochi will be explored for this purpose. We will also make maximum use of tourism clubs and cultural exchange programmes through student exchange programmes, to promote interaction amongst the people ,” said Mr. P. I. Sheik Pareeth, Director, Kerala Tourism.
