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A high-pitched promotional campaign in the Middle East saw Kerala Tourism holding roadshows in Oman and Bahrain to boost tourist arrivals from that country to the State during the 'Visit Kerala' year.
"The Middle East is of special significance to us. We have ties with the Gulf region dating back to centuries and Kerala attaches a lot of importance to visitors from the Middle East,” said Mr. A. P. Anilkumar, Minister for Tourism, Kerala.
"The response from the trade in both the countries during the roadshows was highly encouraging. It is after a gap of five years that Kerala Tourism has conducted roadshows in the Middle East region," said Mr. P. I. Sheik Pareeth, Director, Kerala Tourism, who led the State delegation to Oman and Bahrain. The tourists from the Middle East are mainly focused on Kerala products such as Ayurveda. “There is also a high demand for luxury accommodation and facilities,” he said.
In Oman, representatives from over 30 leading tour operating companies participated in the roadshow held in Muscat and representatives from over 40 leading tour operating companies participated at the Manama roadshow in Bahrain.
