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The ‘Visit Kerala’ campaign of Kerala Tourism is an opportunity for joining hands with the film industry for the promotion of film tourism; a growing phenomenon worldwide that could promote Kerala’s picturesque tourist destinations through movies.
“With this collaborative initiative, Kerala Tourism can tap maximum potential out of film tourism using the Indian film industry,” said Mr. A. P. Anilkumar, Minister for Tourism, Kerala.
“Kerala currently has some restrictions in filming certain areas, which come under the departments of Forest, Culture, Archaeology, and Irrigation. The film fraternity will discuss these issues with the respective ministers to formulate a one-stop solution,” the minister added.
“Kerala’s pride events like Nehru trophy boat race and Thrissur Pooram could be shot in any Indian movie, which is the best suitable medium to showcase these events to a worldwide audience. In this manner, both film and tourism industry can go hand-in hand,” said Mr. G. Kamala Vardhana Rao, Secretary, Kerala Tourism. He also pointed out that the Government of India was also supporting this initiative in full strength.
“The representatives of the film industry have offered support in all international and domestic promotional activities carried out by the Kerala Tourism. Necessary steps will be initiated to ensure shooting of films at around 100 destinations in Kerala, which comes under Kerala Tourism,” said Mr. P. I. Sheik Pareeth, Director, Kerala Tourism.
