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Kerala Tourism has clinched the ‘Best Stand Feature’ for its snake boat themed pavilion at the recently concluded World Travel Market (WTM) at London. The pavilion, spread over 120 square meters, sported a centerpiece of three vibrant replicas of snake boats – with images and the video of a traditional boat race. While awarding Kerala Tourism, the judges remarked that the snake boats made them "want to go to Kerala just to see that in action".
"The snake boats are synonymous with Kerala and have once again showed why they are a big attraction among visitors to the state from across the world. We want to further popularise to a global audience the many cultures and festivals associated with our tourist-friendly state," said Dr. Venu V., Principal Secretary, Kerala Tourism.
"The award is a coup for Kerala Tourism’s marketing strategy. It rewards our innovative approach in showcasing the legendary snake boats and the quality of the state’s many diverse products and destinations," said Mr. U.V. Jose, Director, Kerala Tourism.
Dr. Venu led the state’s delegation to the trade event, which showcased Kerala’s best-selling products, including its award-winning Responsible Tourism initiatives, pristine beaches, hill stations, backwaters, houseboats and Ayurveda therapies, among an array of offerings.
The WTM which attracted important tourism industry stakeholders from across the globe saw participation of 5,000 exhibitors from 182 countries and regions.
The pavilion was conceptualised and designed by Stark Communications, Kerala Tourism’s creative and brand management agency.
