Kerala Tourism Chalking out Plans for Revival
The COVID-19 pandemic has the world on tenterhooks and the tourism industry has been the worst affected of all major economic sectors. Kerala's tourism sector is also facing an unprecedented crisis due to the outbreak. The Department of Tourism in Kerala is currently taking stock of the situation to devise an effective strategy to help the trade overcome the crisis.
Various departments under the Government of Kerala are putting up a united front to survive the pandemic.
Post COVID-19, Kerala Tourism hopes to launch short-haul tours wherein the focus will be on domestic tourism. The idea will be to promote prominent destinations in the state aggressively.
Kerala Tourism is also considering launching packages that focus on 'Learning Experiences'. This experiential model will be developed under the Responsible Tourism (RT) Mission. It will offer opportunities for travellers to learn a craft, art or martial art of Kerala by staying in the state.
