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Kumarakom, the backwater destination in Kerala and one of the major Responsible Tourism (RT) destinations in central Kerala, has topped in an all-India survey of revenue gained by hotels and resorts in popular leisure destinations. Kumarakom posted the highest revenue per available room (RevPar) in the financial year 2022-23.
The survey ‘Indian Hospitality Trends and Opportunities’ was conducted by Hotelivate, a hospitality consulting firm. The popular beach destination, Kovalam in South Kerala has earned third place in a list of the top 15 destinations. RevPar, an industry metric used by hotels to price their rooms, refers to revenue generated per available room, whether occupied or not.
According to the 26th edition of the survey, properties in Kumarakom had a RevPar of Rs 11,758 in FY 23, compared to Rishikesh in Uttarakhand (Rs. 10,506) and Kovalam (Rs. 9,087), which come in second and third positions respectively. Metros like Mumbai (Rs. 7,226) and Delhi (Rs. 6,016) stand 6th and 11th respectively as per the survey.
This is the second year in a row that hotels in leisure destinations in Kerala have notched the highest RevPar, it says.
The report, which analyses the industry performance by star category, administrative zones and 20 major hotel markets, has a participation base of 1,540 hotels, representing a total inventory of 1,65,172 rooms.
“This survey clearly shows that tourism in Kerala has been on a steady surge, completely overcoming the downturn triggered by the COVID-19 pandemic,” said Tourism Minister Shri P. A. Mohamed Riyas. Earlier this year, Kumarakom hosted a meeting of the G20 sherpas. The achievement comes despite the floods in 2018 and the COVID-19 pandemic, which posed serious hindrances to the state’s tourism activities.
