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KERALA TOURISM NEWSLETTER

ISSUE: 371

JULY 2024

Backwater Tourism Expands Beyond Traditional Destinations

Kerala’s backwater tourism is experiencing significant growth as it expands beyond the traditional destinations like Alappuzha. The state’s Tourism Minister announced that new areas, including Kollam, Kottayam, and Kasaragod, are now being developed to offer unique backwater experiences. This strategic expansion aims to diversify Kerala’s tourism offerings, ensuring that the economic benefits of tourism are distributed more evenly across the state.

The backwaters of Kerala, known for their serene beauty and rich biodiversity, have always been a major attraction for tourists. By developing new backwater destinations, Kerala Tourism seeks to reduce the pressure on Alappuzha and provide tourists with more options to explore the state's natural beauty. This expansion is also in line with Kerala's commitment to sustainable tourism, focusing on eco-friendly practices and the involvement of local communities.

The development in Kollam includes enhancing the Ashtamudi Lake area, known for its picturesque landscapes and houseboat cruises. In Kottayam, the focus is on promoting the Vembanad Lake, which is the largest lake in Kerala, and offers unique experiences like bird watching and village tours. Kasaragod, with its pristine backwaters, is being developed to provide a more tranquil and less commercialized backwater experience compared to the more popular destinations.

These new backwater tourism initiatives are expected to boost local economies by creating jobs and business opportunities for local communities. By involving local stakeholders in the tourism activities, Kerala Tourism aims to ensure that the benefits of tourism reach the grassroots level. This approach not only helps in preserving the local culture and environment but also enhances the overall tourist experience.

The expansion of backwater tourism beyond Alappuzha is a testament to Kerala's proactive approach in promoting sustainable and inclusive tourism. With these new destinations, tourists can look forward to a more diverse and enriching experience of Kerala's backwaters, contributing to the state's reputation as a top tourist destination in India.

District Tourism Promotion Councils KTDC KTIL Thenmala Ecotourism Promotion Society BRDC Sargaalaya SIHMK Responsible Tourism Mission KITTS Adventure Tourism
Muziris Heritage saathi nidhi Sahapedia Food Craft Institute
Department of Tourism, Government of Kerala, Park View, Thiruvananthapuram, Kerala, India - 695 033
Phone: +91 471 2321132, Fax: +91 471 2322279, E-mail: info@keralatourism.org.
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