Visits since 1 Apr 2024
6,175,355
Visits since 1 Jan 2007 48,036,944
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Kerala Tourism has redefined its approach to promotion by skilfully leveraging pop culture and internet trends to captivate a global audience. By integrating popular references from music, movies and social media, Kerala Tourism has successfully turned viral moments into enticing travel inspiration. In one notable campaign, which features rappers like Hanumankind, Vedan, and Dabzee, there are clever references to Kerala, that encourage travellers to explore the state’s hidden gems. Similarly, movie buffs are drawn in through iconic references to films like Kumbalangi Nights and Premam, bringing cinematic tourism to the forefront.
The use of memes, internet slang and trending cultural moments further amplified Kerala’s allure, making the state's scenic landscapes, cultural traditions and unique experiences irresistible. One memorable post, featuring a photoshopped image of Tom Holland and Zendaya in Munnar, sparked curiosity and engagement, showcasing the innovative edge of Kerala Tourism’s digital campaigns.
Beyond entertaining content, Kerala Tourism has tapped into the psychology of the social media, recognizing how relatable posts, memes and witty references resonate with audiences globally. Whether it's the serene backwaters, traditional Onam cuisine or thrilling activities, the department has transformed the way travellers discover the state.
This clever blend of pop culture and tourism has resulted in a significant increase in engagement, proving that Kerala Tourism is not only staying relevant but leading the way in the digital age.
