Tourism News
Kerala Tourism Unveils Revamped Website: A Cutting-Edge Gateway to God’s Own Country
The Department of Tourism, Government of Kerala, has proudly launched its redesigned website, www.keralatourism.org, offering a cutting-edge digital experience for travelers worldwide. Combining advanced technology with an immersive and user-friendly design, the revamped site aims to elevate the digital travel experience and further establish Kerala as a premier global tourism destination.
The redesign was executed by Invis Pvt. Ltd., Kerala Tourism’s official ICT Solution Provider, utilizing advanced technologies like ReactJS and Python Flask to deliver lightning-fast performance and seamless navigation across all devices. A custom-built Content Management System (CMS) ensures efficient content updates and delivers personalized user experiences, making the website as dynamic as Kerala itself. With over 100,000 pages, the website stands as one of the largest tourism platforms globally, offering a comprehensive repository of Kerala’s diverse attractions and experiences.
Since its inception in 1998, the Kerala Tourism website has been a trailblazer in digital tourism, earning numerous national and international accolades for its innovative approach. Consistently ranked among the top 10 tourism websites in the Asia-Pacific and Middle East regions, the platform has set benchmarks for engagement and innovation. Over the past year, it recorded an impressive 9.8 million visits and 19 million page views, underscoring its global appeal and effectiveness as a resource for travelers.
Tourism Minister Shri P. A. Mohammed Riyas, who inaugurated the updated platform, emphasized its importance in competing with global tourism hubs like Sri Lanka, Thailand, Vietnam, and Australia. He stated that the modernized website aims to provide tourists with quick and convenient access to certified accommodations, wellness centers, and other tourism-related services in Kerala.
The revamped platform is thoughtfully designed to cater to modern travelers' needs. Its fully responsive design ensures smooth browsing across devices, while simplified navigation allows users to access information within three clicks. The site features SEO-optimized content, enriched with high-resolution images and engaging videos that vividly showcase Kerala’s beauty. Tools like a trip planner, live webcasts, video quizzes, and e-newsletters make the platform interactive and informative, while user-generated content encourages travelers to share their own Kerala experiences, fostering a vibrant community.
The website also offers an enhanced multimedia experience with extensive photo and video galleries, including 360-degree views and royalty-free videos, providing an immersive glimpse into Kerala’s attractions. Dedicated sections like “Experience Kerala,” “Where to Stay,” and “Things to Do” offer detailed itineraries and tour packages, simplifying the travel planning process for visitors.
Originally launched in 1998, the Kerala Tourism website has been pivotal in the state’s tourism promotion initiatives. It has earned numerous national and international accolades, including recognition as one of the top 10 tourism websites in the Asia-Pacific and Middle East. In 2023-24 alone, the platform recorded an impressive one crore visitors and over two crore page views, reflecting its global reach and popularity.
The last major revamp of the website was in 2017, making this update a vital step to stay ahead in the competitive tourism industry. Kerala Tourism Director Smt. Sikha Surendran and Additional Director Shri Vishnu Raj P highlighted the revamped site’s potential to attract a larger audience and provide an enhanced digital experience for travelers.
For years, the Kerala Tourism website has been a cornerstone of the state’s tourism strategy, inspiring millions of travelers with its innovative approach and rich content. The newly redesigned platform preserves this legacy and sets new standards for digital tourism promotion. The redesigned website, available in over 20 languages, serves as a comprehensive digital guide, offering travellers a seamless and interactive experience worldwide. From planning itineraries to exploring Kerala’s vibrant culture and breathtaking natural beauty through virtual tours, www.keralatourism.org remains an indispensable resource for travelers seeking the wonders of God’s Own Country.
