Tourism News

Kerala Tourism Honored with TOFTigers Sanctuary Asia Award for Sustainable Tourism

Published in Newsletter Issue No. 376 - December 2024

Kerala Tourism has once again solidified its reputation as a global leader in sustainable tourism by winning the prestigious TOFT Tigers Sanctuary Asia Award. The award ceremony, held on December 6 at Bikaner House in Delhi, celebrated Kerala's remarkable efforts in promoting sustainable and responsible wildlife tourism.

Since the post-COVID era, Kerala has focused extensively on eco-friendly and community-based tourism, propelling its tourism sector to global prominence. The state's dedication to responsible travel practices, combined with its rich cultural heritage and natural beauty, has garnered widespread acclaim, positioning it as a model for sustainable tourism worldwide.

Over the past three and a half years, Kerala has earned numerous accolades on national and international platforms, including recognition at the London Travel Mart and awards for innovation in tourism. These achievements highlight Kerala’s commitment to balancing tourism growth with environmental conservation, making it a trailblazer in responsible tourism.

Kerala's efforts in wildlife tourism have been pivotal in earning the TOFT Tigers Sanctuary Asia Award. The state’s initiatives focus on preserving biodiversity, promoting conservation, and managing wildlife sanctuaries responsibly. Destinations like the Periyar Wildlife Sanctuary and Wayanad Wildlife Sanctuary have become benchmarks for sustainable tourism. These sanctuaries not only offer immersive experiences for eco-conscious travelers but also educate visitors about the importance of biodiversity and environmental protection.

Kerala's strategy integrates conservation with community involvement, ensuring that the benefits of tourism are shared equitably with local populations. This approach underscores the state’s vision of tourism as a means to respect and preserve nature while empowering communities.

Kerala Tourism Minister Mohammed Riyas accepted the award on behalf of the state and reaffirmed Kerala's commitment to sustainable tourism practices. In his address, he highlighted how Kerala’s tourism initiatives are designed to harmonize with its unique geography and climate, emphasizing that responsible tourism is central to the state's long-term vision.

This prestigious recognition has further strengthened Kerala’s appeal to eco-conscious travelers. By offering unique experiences that promote wildlife conservation, sustainability, and community engagement, Kerala continues to serve as an international model for responsible tourism.

As Kerala Tourism pushes forward with its innovative and eco-friendly practices, it remains an inspiring example for regions worldwide striving to balance tourism growth with environmental stewardship.