Tourism News
Kerala’s Tourism Revival: Boosting Foreign Influx with Charter Flights
Kerala's tourism sector is gearing up for the peak season, anticipating an influx of both domestic and international travellers. While the state has witnessed a slight uptick in foreign tourist arrivals compared to the past few years, the figures still fall short of pre-pandemic levels. In 2019, Kerala welcomed approximately 11.89 lakh foreign tourists, whereas only 6.49 lakh visitors were recorded in 2023.
Traditionally dominated by travellers from the U.K., U.S., and France, Kerala's Tourism Department is now exploring untapped markets. In a significant move, a meeting was held with Russian authorities to facilitate a chartered flight from Russia to Kerala. While the discussions showed promise, logistical hurdles such as a shortage of Boeing aircraft in Russia remain a concern. Despite these challenges, efforts are underway to attract Russian tourists, especially considering the growing number of Russians traveling to destinations like Turkey and the UAE due to restrictions imposed by European countries.
Tour operators also highlighted the untapped potential of markets in the Far East, including Malaysia, Thailand, and Singapore. According to E.M. Najeeb, Senior Vice-President of the Indian Association of Tour Operators, Kerala is yet to fully harness these markets. The outflow of Indian tourists to these destinations further complicates the state's efforts to draw visitors from the Far East.
The season began on a slower note in October, impacted by landslides in Wayanad. However, bookings surged in November and December, largely driven by domestic travellers from North India. The period from January to March is expected to see 60-70% of foreign tourist arrivals, coinciding with Europe's winter season.
With the introduction of online visa facilities, there has been a shift toward last-minute bookings, with tourists planning their trips just 15 days in advance. This change in travel behaviour has left the industry optimistic about steady business through the season.
