Ms. Sathi Muralidharan represents women’s empowerment in Kerala’s Responsible Tourism. A familiar face in Kerala Tourism and Responsible Tourism Mission advertisements, she has been part of the village life experience tour packages since their inception. Sathi, a unit member, introduces tourists to traditional crafts like palm leaf weaving and mat weaving. She earns up to 25,000 rupees per month, with additional income generated from tourists purchasing the mats she makes.