Kathakali is an iconic performing art form of Kerala. This dance drama tradition is renowned for its highly stylised and vibrant costumes for each character. A visual or face of a Kathakali character has become symbolic of the rich artistic heritage of Kerala. Consequently, there is always a high demand for Kathakali artifacts. Kerala also has a puppetry tradition called ‘paava kathakali’ (doll kathakali) were the kathakali puppets appear as characters in the lyrical storytelling play. The masks, influenced by both the Kathakali dance drama and Kathakali puppetry, are commonly seen artifacts that portray the vibrant faces of Kathakali.

In Kathakali, there are five distinct categories of costumes and makeup patterns, each based on the characteristics of the characters they represent such as Pacha (Green)- represents virtuous and noble characters, Kathi (Knife)- depicts aggressive and unrighteous characters, Chuvanna Thadi (Red Beard)- symbolizes aggressive and demonic beings, Vella Thadi (White Beard)- represents mythical beings like monkey gods, kari (Black Beard)-Portrays tribesmen, foresters, and cave dwellers and Minukku (Polished)-represents women, sages, and Brahmins.

The character faces, with their elaborate headgears differing according to the character, are made from plaster of Paris, clay, or papier-mâché to create striking artifacts. These pieces are designed to hang on walls as home decor, adding a touch of Kerala's rich art and cultural heritage to any space. Some Kathakali faces are crafted with vibrant colors, just as their appearance in Kathakali plays, while others are made from wood, highlighting the structure of the faces through different wood shades.

Among these artifacts, 'Pacha' (green) characters depicting noble characters and the face of Krishna (with a unique headgear with peacock feathers) are the most popular. These pieces attract people due to their vibrant colors and intricate details, reflecting the intrinsic fine art and performing art traditions of Kerala.