Kerala Tourism’s pavilion, featuring the state’s unique festivals and traditions, made a big appeal at the 43rd edition of World Travel Market (WTM) London. Tourism Minister Mr P.A. Mohamed Riyas led the state delegation which also had Principal Secretary of Tourism Mr K.S. Srinivas IAS: Tourism Director Mr P. B. Nooh and State Coordinator of Kerala Responsible Tourism Mission Mr K. Rupeshkumar.