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Kudumbashree, the self-help groups of women and Samrudhi group were roped in to economic responsibility activities of the RT Cell from the very beginning. The Samrudhi group successfully started its operations by conducting continuous discussions and meetings with hoteliers and it could develop a good rapport between industrial partners. The farmers group and production units were identified and the government took initiative to promote organic farming in the region. The products made by Kudumbashree units, local farmers and artisans were distributed to the hotel industry and thus it helped provide quality products to the tourists and also brought in economic benefits to the local community.
It also helped reduce the gap between the community and tourism industry and improved the interaction between the two. This participatory approach including the local-self-government, District Kudumbashree Mission, NGOs, social workers and tourism industry helped enhance the economic, social and environmental development of Wayanad.
The project was successful as it could source available products and then supply them in such a way that it brought benefits to the local community. As envisaged in the beginning of the project, several local producers could come out with good profit. Though in the beginning only limited items were supplied to limited number of hotels in the tourism industry, now the business has been expanded manifold. More than 40 items are now being supplied to about 10 properties nowadays and the business is managed with the help of price-fixing committees and quality committees. The impressive management related to the procurement and supply mechanism helped Samrudhi Group earn a good amount as profit.
Ethnic Food Corner  |
